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Link Popularity Building helps your website gain PageRank . A higher PageRank enables your site to rank higher in Search Engines with competitive keywords. The theory goes something like this: The search engine powers-that-be, have decided that if other sites are linking to your site, it must be a winner, therefore, it deserves a boost in rankings (when all else is equal). If you think about it, this makes a lot of sense. People link to good sites, not bad ones.
More and more major search engines, including Google, Yahoo, MSN, Ask Jeeves, AltaVista etc. are known to place some emphasis on off-page factors such as Link Popularity in their ranking algorithms to determine how important your site is in order to rank it high.
Some people believe that the number of sites pointing to their own site is what determines your link popularity, and the more links there are, the higher their own ranking will be. However, that is only partially true and can lead into a trap.
The search engines - and those that program the search engine algorithms - are not stupid. They are used to search engine spammers trying to cheat their way into getting a high ranking. Because of this, the search engines are not just looking for the number of links that point to a site ... most important is the quality of those links . It is important to understand that all links are not created equal. The search engines evaluate the incoming links on various parameters to determine the value of each site linking to you. Some important aspects which search engines evaluate are
Our linking campaigns will help you obtain listings on high-quality sites, which complement your business.
|Strategic Link Analysis
||Link Building Process
our search engine ranking (particularly in Google) depends upon identifying related sites to which your site can be linked. New traffic can also be created.
Blueclaw is able to target web sites for links that are relevant to yours, saving you from undertaking this protracted and taxing process.
A quality link is one that originates from a related web page that has already been indexed, thereby enjoying some popularity on the search engine. One way backlinks are the source preferred by Google, through their inherent quality element when they have been used in relevant copy, such as an article or review. Reciprocal links are qualified as partner backlinks, simply meaning that you trade links with another site.
Incoming links should:
Search engines are researched to identify potential link partners, thus ensuring relevance, search engine presence and other important ancillary issues.
The webmaster is then contacted to apply for a link exchange. Details of each individual reciprocal link are recorded on a systematic report.
Link building campaigns are updated daily, precipitating pre-scheduled reports to clients.
Directories are an effective method of building one-way backlinks. More information can be found via our Directory Submission Service .
Another valuable source of one way inbound links is press releases or articles. Written articles can often have an embedded link and submitted to articles distribution sites such as PRWeb. Blueclaw will facilitate the submission of your press releases and will ensure that they are maximised for SEO potential.
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Why doesn't Google show all links coming into a site?
Google has always shown only a sample of the links coming into a site. These links are updated in the search results every 3 - 6 weeks. Even though Google only shows a small sample, this does not mean that Google doesn't count the other backlinks when displaying search results. Google updates its search result pages for standard searches continuously, and these search results take into account all links that Google has found.
How often does Google update backlinks and its PageRank system?
Google usually updates their Backlink results and PageRank results every 3 – 6 weeks. The update generally begins on a weekend or a holiday and lasts for 3 – 4 days. It is very common to see dissimilar results across the different datacentres during this time. Also, if there are different results across google datacentres when searching for backlink results, this means that an update is in progress.